This exceptional endeavor, known as "Magic," emerged from the brilliant mind of Santiago Cancela and unfolded under my guidance as the Creative Director, in collaboration with the esteemed creative agency, Dentsu Creative. "Magic" is an extraordinary campaign comprising three live-action TV spots and three on-demand media capsules. Our collective objective was clear: to invigorate and rejuvenate local commerce while empowering individuals within their communities. The driving force behind the campaign was to create a seamless platform that facilitated transactions and connections, empowering people to engage in buying, selling, bartering, and renting products and services.