Welcome to the world of Tulipan, where passion and desire intertwine to create unforgettable moments. As the Creative Art Director for the esteemed creative agency GREY Argentina, I had the privilege of spearheading the captivating commercial spot for Tulipan's groundbreaking campaign, "New Lube." Together with the visionary director Brian Kazes and the talented team at Pantera & Co., we brought to life a compelling narrative that explored the exhilarating journey of newfound love. In this mesmerizing commercial spot, Tulipan, a renowned brand synonymous with romance and intimacy, sought to captivate audiences with a tale that celebrated the thrill and excitement of embarking on a new love affair. With my role as the Creative Art Director, I had the honor of conceptualizing and crafting the visual elements that would enhance the emotional resonance of the campaign.