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Toddy
' My Toddy Comercial '
by C&D
© 2015
Welcome to the world of Toddy, where creativity meets consumer engagement. In a groundbreaking campaign titled 'My Toddy Comercial,' Toddy invited its fans to create their very own television commercial. The challenge was met with tremendous success as fans enthusiastically embraced the opportunity to showcase their creativity and love for the brand. With the collaboration of Pantera & Co. for Primo Content, these fan-created concepts were brought to life on the small screen, resulting in captivating and authentic commercials. Join us as we celebrate this remarkable campaign that celebrates the power of consumer involvement and showcases the passion of Toddy's dedicated fanbase.
With the aim of increasing consumer awareness and engagement, Toddy decided to communicate on TV. The challenge was to create a campaign that respected the brand's interactive essence. Toddy invited its fans to create their first TV commercial, and they loved the task, with successful results.
"We have created and developed a new concept in advertising. Let Toddy's fans make and create the ads they have thought of and want for the brand. We will take care of listening to them and turning their ideas into a TV commercial that will then air," said Carlos Baccetti, Director of Carlos and Darío. "We are facing an extremely innovative project that gives Toddy's fans the opportunity to co-create a live TV commercial with the brand. With this proposal, Toddy remains true to its tradition by inviting them to be an active part of the campaign, thus continuing to strengthen our bond with them. We always seek to surprise them with fun and relevant proposals, constantly thinking of innovative content to communicate primarily through social networks," commented Pablo García, Marketing Director of PepsiCo Foods Southern Cone. The action will take place on the brand's social media channels. Based on the proposals that followers post on Toddy's Fan Page (Facebook: ToddyArgentina), different commercials will be created live within 3 hours, originating from their fans.
Toddy, together with Carlos and Darío, will select the best one to then broadcast it on television. Additionally, during filming, the brand will be present on Facebook, Twitter, Instagram, Snapchat, and Periscope, interacting with users and sharing moments of the shoot and its live backstage. Diego Gonzalez, Production Manager of Carlos and Darío, commented: "In three hours, we will film 8 commercials, all live and the result of the best suggestions from fans that, once posted on social media, will be produced and turned into TV pieces. We will have 8 sets at the C&L Studios in Pilar, which is the most equipped and largest filming studio in Argentina, more than 100 people will work, and there will be a group of 6 actors who will represent people's ideas." The production will be handled by Primo Buenos Aires & Pantera, directed by Brian Kazez, leading an improvisation group and a presenter.
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