Mtv 'Canvas'
by Mtv World Creative Studio
Unleash your creativity and dive into the world of "Canvas" with MTV. As the Production Design and Art Direction lead, I had the privilege of shaping this vibrant campaign. Created in collaboration with the esteemed World Creative Studio MTV, "Canvas" is an invitation to let your imagination run wild.
Coca-Cola
'Join everyone with a Coke'
by Wieden+Kennedy
World Cup #Brazil2014
As the official campaign for the 2014 FIFA World Cup, 'Join everyone with a Coke' embodies Coca-Cola's commitment to creating an inclusive and unforgettable tournament experience. This campaign, in collaboration with Wieden+Kennedy Brasil, introduces two exciting opportunities for consumers to be part of the Coca-Cola legacy.
ChangYou 'Playing Can't Be Bad' by Saatchi & Saatchi China / Grand Prix at Spikes Asia Awards
The thought-provoking and emotionally-charged 'Playing Can't Be Bad' campaign was widely recognized and garnered prestigious accolades. It won the Grand Prix for Film at Spikes Asia and was awarded Gold for both 'Employee' and 'Little Girl'.
FILA
#心致自然 #IntoTheNature
by THCMPNY
#心致自然 #IntoTheNature. Step into a realm where tranquility and music intertwine as we present the captivating "Into the Nature" campaign for FILA China. In this extraordinary project, the fusion of ASMR sounds from Korno Mountain and popular rural folk songs creates an enchanting synergy that sparks a unique sensory experience.
GLOVO land in Brazil
by Tribal Worldwide
Created by Carlos Fonseca and Felipe Revite, with the support of Tribal Worldwide, this project was skillfully directed by Nixon Freire. Together, we crafted an immersive and visually captivating experience to introduce GLOVO's innovative services to the Brazilian market.
Naive New Beaters 'RunAway' by Solab Pictures
'Run Away' is a music video by the French band Naive New Beaters. As the Production Designer and Art Director, I had the privilege of contributing to the visual aesthetics of this captivating project directed by Roman Chassaign and produced by Solab Pictures.
Pepe Cantero
SS©2015
Introducing a brand is more than showcasing products; it's about capturing its essence, style, and vision. As Creative Art Director for PEPE CANTERO, I collaborated with the talented photographer JP Bonino and visionary film director Agustin Puente to breathe new life into the brand.
Tulipán 'NewLube'
by Grey
Welcome to the world of Tulipan, where passion and desire intertwine to create unforgettable moments. As the Creative Art Director for the esteemed creative agency GREY Argentina, I had the privilege of spearheading the captivating commercial spot for Tulipan's groundbreaking campaign, "New Lube."
M! Normal Is Boring
FW016
Welcome to the groundbreaking world of the 'Normal is Boring' campaign. As the Creative Director of this project, I had the privilege of spearheading the development of this captivating campaign. Departing from the brand's current slogan of 'Have Fun' we have forged a new path with a fresh perspective.
M! BackToSchool
FW017
After three years as the creative director of Muaa!, a prominent clothing brand for teens, we embarked on a transformative journey to redefine its storytelling and elevate its identity. Previously, the brand struggled to find its own unique voice and often found itself imitating competitors to stay relevant. To address this challenge, I proposed a comprehensive reimagining, including a potential change in the brand's name to provide greater clarity in its narrative.
M! Whatever Have Fun
SS016
As the Creative Director, I embarked on a mission to redefine the brand's essence, infusing it with a fresh and authentic perspective. In this pivotal campaign, we challenged the conventional notion of fun and embraced a new approach that celebrated individuality and natural joy.
Bells, Hamacas al Rio
by Duplex MakeLab
Immerse yourself in a mesmerizing world of creativity with "Bells," a 100% paper stop motion animation project that marked my remarkable debut as an animator and designer. Through this extraordinary piece, my artistic vision and boundless creativity took center stage, captivating audiences and garnering recognition.
Happy Post LOGO
by Maximiliano Aduki
'Happy Post' is a groundbreaking online postcard service based in Tokyo, offering a revolutionary system for sending mail. As the designer responsible for the identity and typeface, I drew inspiration from the concept of rabbit holes, symbolizing speed, shortcuts, and alternative routes.
UNESCO
by Duplex MakeLab
Our project, in collaboration with UNESCO, focuses on utilizing 100% paper Stop Motion Animation with educational content. Under the program "Harnessing ICTs for the audiovisual industry and public service broadcasting in developing countries," we aim to educate through nature.
RAW Identity
by Maximiliano Aduki
ID design for RAW - ARCHICOLOTEK, a renowned Color Postproduction House founded by Galel Maidana and Facundo Pires. Situated within Buenos Aires' Palacio Barolo. My vision in 2012 was to create an identity that reflects RAW's artistic prowess and commitment to exceptional color postproduction services. With meticulous design, I captured the fusion of creativity, technology, and craftsmanship.
Pepe Cantero
FW©2015
As Creative Art Director for PEPE CANTERO, I collaborated with the talented photographer JP Bonino to breathe new life into the brand. Our fusion of artistry and authenticity aims to resonate with the modern consumer. This campaign, our second collaboration, pushes boundaries, defies conventions, and showcases Pepe Cantero in a fresh, dynamic light.
Toddy
My Toddy Comercial
by Carlos&Dario
Welcome to the world of Toddy, where creativity meets consumer engagement. In a groundbreaking campaign titled 'My Toddy Comercial,' Toddy invited its fans to create their very own television commercial. The challenge was met with tremendous success as fans enthusiastically embraced the opportunity to showcase their creativity and love for the brand. With the collaboration of Pantera & Co. for Primo Content, these fan-created concepts were brought to life on the small screen, resulting in captivating and authentic commercials. Join us as we celebrate this remarkable campaign that celebrates the power of consumer involvement and showcases the passion of Toddy's dedicated fanbase.