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Creative Director
( 2005 - 2022 )
Selected Works   |

Mtv 'Canvas'
by Mtv World Creative Studio

Unleash your creativity and dive into the world of "Canvas" with MTV. As the Production Design and Art Direction lead, I had the privilege of shaping this vibrant campaign. Created in collaboration with the esteemed World Creative Studio MTV, "Canvas" is an invitation to let your imagination run wild.

Netflix x 'Sex Education'
by WeAreSocial + Freeda

Introducing the groundbreaking Branded Content Format created by Freeda Media and We Are Social in collaboration with Netflix, showcasing the hit series 'Sex Education' during its highly anticipated Second Season launch.

Coca-Cola
'Join everyone with a Coke'
by Wieden+Kennedy
World Cup #Brazil2014

As the official campaign for the 2014 FIFA World Cup, 'Join everyone with a Coke' embodies Coca-Cola's commitment to creating an inclusive and unforgettable tournament experience. This campaign, in collaboration with Wieden+Kennedy Brasil, introduces two exciting opportunities for consumers to be part of the Coca-Cola legacy.

Technogym 'NewApp'
Global Launch Campaign
by Dentsu Creative

As the Creative Director at Dentsu Creative, I'm thrilled to present the Global Launch Campaign of Technogym's New App.

Xtribe
'The Hood in your Pocket'
Xtreme Situations
by Dentsu Creative

Get ready for an adrenaline-pumping adventure with the "Xtreme Situations" campaign by Xtribe! As a social media ADV campaign, our goal was to introduce the Xtribe app to the Italian market in a captivating and unforgettable way.

ChangYou 'Playing Can't Be Bad' by Saatchi & Saatchi China / Grand Prix at Spikes Asia Awards

The thought-provoking and emotionally-charged 'Playing Can't Be Bad' campaign was widely recognized and garnered prestigious accolades. It won the Grand Prix for Film at Spikes Asia and was awarded Gold for both 'Employee' and 'Little Girl'.

FILA
#心致自然 #IntoTheNature
by THCMPNY

#心致自然 #IntoTheNature. Step into a realm where tranquility and music intertwine as we present the captivating "Into the Nature" campaign for FILA China. In this extraordinary project, the fusion of ASMR sounds from Korno Mountain and popular rural folk songs creates an enchanting synergy that sparks a unique sensory experience.

Xtribe 'Magic' by Dentsu Creative

This exceptional endeavor, known as "Magic," emerged from the brilliant mind of Santiago Cancela and unfolded under my guidance as the Creative Director, in collaboration with the esteemed creative agency, Dentsu Creative.

NIKE
by Wieden & Kennedy

Step into the world where football passion meets the spirit of a racing legend. As the Production Designer, I proudly present our remarkable collaboration with Nike Football and Club Corinthians Paulista, in honor of the iconic Ayrton Senna.

AXE 'Nicknames' by Ponce
Cannes Festival / New York Festival / Clio Awards / D & AD Awards

These captivating spots feature unforgettable characters. Discover the magic of this award-winning project.

GLOVO land in Brazil
by Tribal Worldwide

Created by Carlos Fonseca and Felipe Revite, with the support of Tribal Worldwide, this project was skillfully directed by Nixon Freire. Together, we crafted an immersive and visually captivating experience to introduce GLOVO's innovative services to the Brazilian market.

CITROËN 'Forecasts'
by Havas Worldwide

This campaign aimed to convey the message of 'Clear Prices' in a refreshingly optimistic and humane manner while remaining true to CITROËN's brand promise of 'Feel Good, Be Different.'

Catawiki
'Unveiling the Experts'
by Catawiki

A captivating platform that celebrates the remarkable talents of Catawiki's esteemed experts.

M! Stay Fresh
SS017

We embarked on a creative journey to capture candid and natural portraits of the models, allowing them the freedom to express themselves authentically.

Jark The Type
by Maximiliano Aduki

JARK is an innovative and captivating typeface inspired by the awe-inspiring world of the Dinosaurs age on planet Earth.

FOX life 'Lucky Ladies'
by FOX

In collaboration with FOX life and Landia, as the Creative Art Director, I had the privilege of overseeing the filming of the captivating opening presentation for this TV show.

LG 'ByeBye Panties'
by Grey

A bold and empowering TV spot created by GREY for LG, brought to life through exceptional visual storytelling.

Naive New Beaters 'RunAway' by Solab Pictures

'Run Away' is a music video by the French band Naive New Beaters. As the Production Designer and Art Director, I had the privilege of contributing to the visual aesthetics of this captivating project directed by Roman Chassaign and produced by Solab Pictures.

Revlon
by Buenos Aires Fashion Week

In the world of fashion and beauty, the name Revlon USA needs no introduction. As the Creative Art Director for Revlon, I had the opportunity to be part of the prestigious Buenos Aires Moda event as its main sponsor.

Coca Cola
'Feel the nature'
by Ogilvy

"Geen Park" is more than just an advertisement—it's an invitation to rediscover the beauty and serenity that surround us every day.

Fibertel 'Thanks Internet' by DON

As the Creative Art Director, I had the privilege of leading the creative direction for this groundbreaking campaign. Collaborating with the esteemed creative directors, Mathias Harbek and Yago Fandiño from Don agency.

Personal Fest 'Creators'

Join us as we shine a spotlight on the brilliant minds behind the scenes, the true creators who shape the magic of Personal Fest, the extraordinary talents that make this festival an unforgettable experience.

Toddy 'My Comercial Toddy' by Carlos y Dario

'My Toddy Comercial,' Toddy invited its fans to create their very own television commercial. The challenge was met with tremendous success as fans enthusiastically embraced the opportunity to showcase their creativity and love for the brand.

Topline 'Chamullicidio'

Welcome to "Chamullicidio" campaign by TOPLINE. As the Creative Art Director, I have collaborated with the talented team at Young & Rubicam to bring this project to life. With the visionary direction of Felipe Gomez Aparicio and production expertise from Primo Content.

Pepe Cantero
SS©2015

Introducing a brand is more than showcasing products; it's about capturing its essence, style, and vision. As Creative Art Director for PEPE CANTERO, I collaborated with the talented photographer JP Bonino and visionary film director Agustin Puente to breathe new life into the brand.

Tulipán 'NewLube'
by Grey

Welcome to the world of Tulipan, where passion and desire intertwine to create unforgettable moments. As the Creative Art Director for the esteemed creative agency GREY Argentina, I had the privilege of spearheading the captivating commercial spot for Tulipan's groundbreaking campaign, "New Lube."

Reykjavik
Typeface Design

Reykjavik Typeface, designed by Maximiliano Aduki, captures the essence of the vibrant capital of Iceland, blending sleek modernity with the captivating spirit of Reykjavik.

Danmark
Typeface Design

DANMARK brings a touch of refined beauty to any typographic composition. Inspired by the minimalist aesthetics of Scandinavian design, DANMARK exudes a sense of simplicity and modernity making it perfect for projects that require a delicate and upscale touch.

M! Normal Is Boring
FW016

Welcome to the groundbreaking world of the 'Normal is Boring' campaign. As the Creative Director of this project, I had the privilege of spearheading the development of this captivating campaign. Departing from the brand's current slogan of 'Have Fun' we have forged a new path with a fresh perspective.

M! BackToSchool
FW017

After three years as the creative director of Muaa!, a prominent clothing brand for teens, we embarked on a transformative journey to redefine its storytelling and elevate its identity. Previously, the brand struggled to find its own unique voice and often found itself imitating competitors to stay relevant. To address this challenge, I proposed a comprehensive reimagining, including a potential change in the brand's name to provide greater clarity in its narrative.

M! Whatever Have Fun
SS016

As the Creative Director, I embarked on a mission to redefine the brand's essence, infusing it with a fresh and authentic perspective. In this pivotal campaign, we challenged the conventional notion of fun and embraced a new approach that celebrated individuality and natural joy.

M! Have Fun
FW015

Presenting "HAVE FUN," the inaugural fashion film by Agustín Puente, heralding a new era for the iconic brand, "Muaa!" Embark on a journey of youthful exuberance and liberation as captured through the lens of Federico Fernandez.

Snow Gummies
by Maximiliano Aduki

Welcome to the exhilarating world of the Snow Games, where the ultimate prize awaits the one who throws the perfect snowball.

Bells, Hamacas al Rio
by Duplex MakeLab

Immerse yourself in a mesmerizing world of creativity with "Bells," a 100% paper stop motion animation project that marked my remarkable debut as an animator and designer. Through this extraordinary piece, my artistic vision and boundless creativity took center stage, captivating audiences and garnering recognition.

Happy Post LOGO
by Maximiliano Aduki

'Happy Post' is a groundbreaking online postcard service based in Tokyo, offering a revolutionary system for sending mail. As the designer responsible for the identity and typeface, I drew inspiration from the concept of rabbit holes, symbolizing speed, shortcuts, and alternative routes.

UNESCO
by Duplex MakeLab

Our project, in collaboration with UNESCO, focuses on utilizing 100% paper Stop Motion Animation with educational content. Under the program "Harnessing ICTs for the audiovisual industry and public service broadcasting in developing countries," we aim to educate through nature.

RAW Identity
by Maximiliano Aduki

ID design for RAW - ARCHICOLOTEK, a renowned Color Postproduction House founded by Galel Maidana and Facundo Pires. Situated within Buenos Aires' Palacio Barolo. My vision in 2012 was to create an identity that reflects RAW's artistic prowess and commitment to exceptional color postproduction services. With meticulous design, I captured the fusion of creativity, technology, and craftsmanship.

Pepe Cantero
FW©2015

As Creative Art Director for PEPE CANTERO, I collaborated with the talented photographer JP Bonino to breathe new life into the brand. Our fusion of artistry and authenticity aims to resonate with the modern consumer. This campaign, our second collaboration, pushes boundaries, defies conventions, and showcases Pepe Cantero in a fresh, dynamic light.

Toddy
My Toddy Comercial
by Carlos&Dario

Welcome to the world of Toddy, where creativity meets consumer engagement. In a groundbreaking campaign titled 'My Toddy Comercial,' Toddy invited its fans to create their very own television commercial. The challenge was met with tremendous success as fans enthusiastically embraced the opportunity to showcase their creativity and love for the brand. With the collaboration of Pantera & Co. for Primo Content, these fan-created concepts were brought to life on the small screen, resulting in captivating and authentic commercials. Join us as we celebrate this remarkable campaign that celebrates the power of consumer involvement and showcases the passion of Toddy's dedicated fanbase.

Creative Director ( 2005 - 2022 )
Selected Works   |

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