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' Whatever, Have Fun! '
by Muaa!
Spring / Summer ©2016
As the Creative Director, I embarked on a mission to redefine the brand's essence, infusing it with a fresh and authentic perspective. In this pivotal campaign, we challenged the conventional notion of fun and embraced a new approach that celebrated individuality and natural joy. Taking the brand's slogan, "Have fun," to heart, we introduced a captivating twist by adding the word "Whatever," inviting everyone to embrace their unique definition of fun.
This innovative concept aimed to empower teenagers to be true to themselves, expressing their own brand of fun and exuding a vibrant sense of freedom. Collaborating with the talented photographer Jp Bonino and filmmaker Agustín Puente, we captured the essence of this campaign through captivating visuals that resonate with the target audience. Get ready to be inspired as we invite you to immerse yourself in a world where joy and naturalness intertwine, showcasing the dynamic spirit of Muaa! and empowering teenagers to be fun their way.
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