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' Normal Is Boring '
by Muaa!

Fall / Winter ©2016

Welcome to the groundbreaking world of the 'Normal is Boring' campaign. As the Creative Director of this project, I had the privilege of spearheading the development of this captivating campaign. Departing from the brand's current slogan of 'Have Fun' we have forged a new path with a fresh perspective.

This campaign challenges the notion of conformity, emphasizing that being ordinary is utterly uninteresting. Enter a realm where a group of spirited young girls, guided by my creative vision, embrace a rebellious attitude, simultaneously injecting a touch of whimsy into their daily school lives. With a fusion of unconventional choices and a dash of silliness, they strive to make each day extraordinary. Join us as we celebrate the vibrant spirit of individuality, proving that "Normal is Boring" in the most captivating way possible.

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