'Happy Post' is a groundbreaking online postcard service based in Tokyo, offering a revolutionary system for sending mail. As the designer responsible for the identity and typeface, I drew inspiration from the concept of rabbit holes, symbolizing speed, shortcuts, and alternative routes. Embracing the uniquely cute and kawaii aesthetic that Japan is renowned for, HAPPY POST positions itself as a cool and innovative brand. By infusing elements of Japanese culture and design, we create a visually appealing and engaging experience for our users. Our identity and typeface design reflect the brand's core values of efficiency, creativity, and joy. The typeface captures the essence of HAPPY POST, evoking a sense of playfulness and excitement. It conveys the brand's commitment to making sending postcards a delightful and seamless experience. With our revolutionary online platform, users can effortlessly send personalized postcards, bridging distances and spreading happiness. Our service not only saves time but also enhances the traditional act of sending mail, offering a modern and convenient solution in today's digital age.