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AXE ' Nicknames '
Campaign by Ponce

Cannes Festival / New York Festival / Clio Awards / D & AD Awards

© 2016

As the Production Designer and Art Director, I created visually stunning narratives that showcase AXE's innovative antiperspirant line. These captivating spots feature unforgettable characters. Discover the magic of this award-winning project, honored with prestigious accolades including Cannes Film Lion, Clio Awards, New York Film Festival, El Sol de Iberoamérica, and more. Don't miss the chance to witness the creative synergy brought to life by Landia, Agustin Alberdi, and the talented team at Ponce.

AXE
Tommy Hugs

AXE
Double Jacket Jimmy

AXE
Luck Lucky Shirt

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